Black female-owned supplements brand builds on partnership with The Vitamin Shoppe

Detroit native Samia Gore continues her push to help more people be their best selves.

The 40-year-old entrepreneur, who in 2017 launched supplement and wellness company Body Complete Rx, on Sunday saw her Nourish line of plant-based protein powders placed on shelves at The Vitamin Shoppe’s 680 U.S. locations. Along with the protein powers, the line includes natural, vegan supplements such as a vitamin C serum, collagen-boosting powder, and women’s and men’s multivitamins.A line of protein bars will be released later this month, Gore said.

The move comes less than a year after Gore, a Southfield High School graduate, saw her Trim line of supplements added to The Vitamin Shoppe in August. That made Gore the first Black woman to have a line of products sold by the national retailer of nutritional supplements in the weight loss category.

The Vitamin Shoppe partnership is the first for Gore, whose products were previously sold directly to consumers through her website, which has grown from featuring three products to 23.

“We’re excited about the expansion,” said Gore, now living in Washington, D.C. “We’re excited the partnership is growing.”

Gore, who did not disclose the terms of the deal with The Vitamin Shoppe, said a second partnership with another retailer will launch later this year.

Nicolletta Payne, category manager for The Vitamin Shoppe, called the partnership a fruitful one. Body Complete Rx is one of the top 20 brands in the weight management category at The Vitamin Shoppe nationwide, according to Payne.